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YOUTUBE LAUNCH PAD
MODULE 00: Welcome and Introduction to the Course
Why Did I Make This Course For You? (3:06)
The Roadmap: How this course is laid out and why (6:43)
3 Things You Need to Promise Me (before starting this course!) (5:36)
Facebook Group for YouTube Launch Pad
Find Your Deeper Why (but why?) (1:09)
By The End of This Course (2:07)
Next Steps (0:12)
MODULE 01: YouTube Optimization and Channel Branding
Create a YouTube Channel (0:33)
Verify Your Account (0:52)
Add Email and Social Links (1:25)
Fill Out Your About Section (0:28)
Pick Featured Channels (for Sidebar) (1:52)
Get Your Subscription Pop-Up Link (2:20)
Configure YouTube Settings General (0:52)
Configure YouTube Channel Basic Info (0:53)
Configure YouTube Channel Advanced Settings (4:25)
Configure YouTube Channel Branding Watermark (1:30)
Configure Upload Defaults Basic Info (2:01)
Configure Upload Defaults Advanced Settings (1:18)
Configure Upload Defaults Monetization (0:36)
Configure YouTube Settings Community (1:55)
Customize Channel Layout (1:45)
Create and Display Playlists (4:18)
Upload Channel Icon (0:42)
Choose your Brand Colors (1:57)
Choose your Brand Fonts (0:36)
Create Channel Header (5:40)
Create Your Channel Trailer (1:27)
Next Steps (0:36)
DOWNLOAD Module 01 Checklist (with Screenshots)
Module 02: Content Strategy & Keyword Research
IMPORTANT NOTICE: Why This Module is Unmissable! (4:47)
Download Keywords Everywhere and TubeBuddy (3:37)
LINK: TubeBuddy Free Link
12 Month Video Content Plan (1:13)
LINK: 12 Month Video Content (Google Drive Spreadsheet)
DOWNLOAD: 12 Month Video Content Plan (Excel version)
Content Brainstorm (0:22)
Content Ideas: The FAQ Method (2:19)
Content Ideas: The Amazon Books Method (2:41)
Content Ideas: Answer The Public (2:09)
Content Ideas: Quora (1:20)
Content Ideas: Related Topics Approach (2:56)
Searchable Content (2:22)
Search Volume (2:22)
Competition Number (2:06)
What's Your Sweet Spot? (14:02)
Write Your Title (4:38)
Add in Tags (9:11)
Write the Description (7:05)
Decide Your CTA (3:02)
Choose Thumbnail Text (3:05)
Write your Interaction Question (2:24)
By The End of This Module... (0:36)
Next Steps (0:24)
DOWNLOAD Module 02 Checklist
MODULE 02 ADD-ON: TRAFFIC GENERATION STRATEGIES
Traffic Generation Strategies (0:24)
TGS_ Sweet Spot (4:52)
TGS_ Ranking Keywords (3:16)
TGS_ Inspired Content (3:10)
TGS_ Suggested Video (7:30)
TGS_ Popular Video (4:54)
TGS_ Breakout Video (4:00)
TGS_ Gateway Video (8:15)
TGS_ Binge Video (4:19)
TGS_ Trending Content (6:41)
Module 03: Scripting
The Algo Follows the Audience (3:32)
The Job of Your Video Script (2:16)
The Parts of a Persuasive Story (1:01)
My Video Engagement Timeline (VET) Formula (3:33)
Video Script Template (and how to fill it out) (6:38)
How to Know if People are Watching (2:55)
Lead Magnet Ideas to Create in Under 30 Minutes (1:16)
DOWNLOAD: Lead Magnet Ideas in Under 30 Minutes
Next Steps (0:23)
DOWNLOAD: Video Script Template
Module 04: Filming & Editing
Intro (0:30)
Which Camera is Best? (2:21)
Camera Angle (1:35)
Camera Stability (2:05)
Framing your Shot (2:28)
Filming (4:30)
Raw Footage of me Recording a Video (6:05)
Background (3:49)
Lighting (3:44)
Audio (2:44)
Delivery & Personality (2:24)
DOWNLOAD: Gear & Resources Guide
DOWNLOAD: Subscribe + Bell Animation (0:06)
Intro to Editing Software (1:29)
The Content Edit (17:09)
Noise Removal (1:54)
Picture Quality (1:20)
Add Animations (3:29)
Add Text Headers (15:34)
Add B-Roll (4:14)
Add End Screen: How to Make a Custom End Screen Template (18:37)
Outsource your Editing (special rates only for you) (2:11)
Next Steps (0:22)
DOWNLOAD: Pre-Production Checklist
Module 05: Upload and Distribution
Intro (0:30)
Upload Sequence: File Name (2:40)
Upload Sequence: Create Custom Thumbnail (18:24)
Upload Sequence: Title Tags & Description (9:16)
Upload Sequence: Upload Custom Thumbnail (1:17)
Upload Sequence: Like & Comment (2:10)
Upload Sequence: Add End Screen (6:00)
Upload Sequence: Add Info Cards (3:51)
Upload Sequence: Add Subtitles Captions (2:50)
Upload Sequence: Add to Playlist (1:30)
Upload Sequence: Make Public (1:05)
DOWNLOAD: Upload Sequence Checklist
Distribution Strategy (0:36)
My Upcycling Strategy for Maximum Visibility (3:45)
Distribution Frequency (1:29)
In the First Hour... (0:19)
In the First 24 Hours... (2:35)
In the First Week... (1:12)
How to Write Copy for Social Media (5:37)
How to Create a Promo/Teaser for your Videos (14:05)
How to Share your Video on Email (2:21)
How to Share your Video on Facebook (Groups & Pages) (3:49)
How to Use Instagram to Promote your Videos (3:57)
How to Use Instagram Stories to Promote your Videos (4:04)
How to Use Twitter to Promote your Video (3:09)
The 2X Commenting Strategy to Increase Engagement (2:29)
How and When to Leave Comments on Related Videos (2:31)
How to Embed the Video in a Blog Post (3:31)
How to Use Live Videos to Promote your Video (2:55)
How to Use Other Facebook Groups to Promote your Video (3:20)
Why You Need to Share your Videos (2:33)
Upcycling Sample (downloadable chart)
Will People Get Overwhelmed? (1:28)
Next Steps (0:41)
DOWNLOAD: Distribution Strategy Checklist
Module 06: Analytics & Insights (Updated for the new YouTube Studio)
An Introduction to YouTube Studio (updated for 2020!) (0:22)
YouTube Studio App (mobile) (0:33)
YouTube Studio Overview (1:53)
YouTube Studio_ReachTab (3:59)
YouTube Studio_EngagementTab (1:40)
YouTube Studio_AudienceTab (1:54)
YouTube Studio_RevenueTab (1:08)
Search Rankings_How to Read your Tags (2:58)
SearchRankings_How to Check your Ranking in YouTube and/or Google (3:09)
SearchRankings_When to Change Tags (1:42)
How to Share Tag Rankings in FB Group (0:37)
SearchRankings_Recap (1:04)
Traffic Sources_Search (14:20)
Traffic Sources_Suggested (17:33)
Traffic Sources_External Sources (4:41)
Traffic Sources_Browse and Notifications (3:48)
Traffic Sources_Recap (1:32)
Check your Average View Duration and Percentage Viewed (13:51)
What's an Ideal Audience Retention Graph? (2:18)
Audience Retention Recap (3:09)
CTR: What's a Good Click Through Rate and How to Improve Yours (10:47)
What are your Audience Demographics Telling You? (7:37)
How to Moderate Comments on your Channel (3:21)
Subscriber Growth: See Which Videos are Gaining or Losing Subscribers (2:19)
How are Your Playlists Performing? (1:20)
End Screen Elements' Performance (3:31)
Pick Featured Channels (for Sidebar)
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