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YouTube Intensive - 8-week intensive on YouTube marketing
MODULE 01: YouTube Optimization and Channel Branding
Create a YouTube Channel (0:33)
Verify Your Account (0:52)
Fill Out Your About Section (0:28)
Add Email and Social Links (1:25)
Pick Featured Channels (for Sidebar) (1:52)
Configure Privacy Settings (1:10)
Configure Advanced Settings (0:56)
Additional Features: Upload Defaults (1:44)
Additional Features: Branding Watermark (1:25)
Get Your Subscription Pop-Up Link (2:20)
Customize Channel Layout (1:45)
Create and Display Playlists (4:18)
Upload Channel Icon (0:42)
Choose your Brand Colors (1:57)
Choose your Brand Fonts (0:36)
Create Channel Header (5:40)
Create Your Channel Trailer (1:27)
Next Steps (0:36)
DOWNLOAD Module 01 Checklist (with Screenshots)
Module 02: Content Strategy & Keyword Research
IMPORTANT NOTICE: Why This Module is Unmissable! (4:47)
Download Keywords Everywhere and TubeBuddy (3:37)
LINK: TubeBuddy Free Link
90 Day Video Content Plan (1:13)
LINK: 90-Day Video Content (Google Drive Spreadsheet)
DOWNLOAD: 90 Day Video Content Plan (Excel version)
Content Brainstorm (0:22)
Content Ideas: The FAQ Method (2:19)
Content Ideas: The Amazon Books Method (2:41)
Content Ideas: Answer The Public (2:09)
Content Ideas: Quora (1:20)
Content Ideas: Related Topics Approach (2:56)
Searchable Content (2:22)
Search Volume (2:22)
Competition Number (2:06)
What's Your Sweet Spot? (14:02)
Write Your Title (4:38)
Add in Tags (9:11)
Write the Description (7:05)
Decide Your CTA (3:02)
Choose Thumbnail Text (3:05)
Write your Interaction Question (2:24)
By The End of This Module... (0:36)
Next Steps (0:24)
DOWNLOAD Module 02 Checklist
Module 03: Scripting
The Algo Follows the Audience (3:32)
The Job of Your Video Script (2:16)
The Parts of a Persuasive Story (1:01)
My Video Engagement Timeline (VET) Formula (3:33)
Video Script Template (and how to fill it out) (6:38)
How to Know if People are Watching (2:55)
Lead Magnet Ideas to Create in Under 30 Minutes (1:16)
DOWNLOAD: Lead Magnet Ideas in Under 30 Minutes
Next Steps (0:23)
DOWNLOAD: Video Script Template
Module 04: Filming & Editing
Intro (0:30)
Which Camera is Best? (2:21)
Camera Angle (1:35)
Camera Stability (2:05)
Framing your Shot (2:28)
Filming (4:30)
Raw Footage of me Recording a Video (6:05)
Background (3:49)
Lighting (3:44)
Audio (2:44)
Delivery & Personality (2:24)
DOWNLOAD: Gear & Resources Guide
DOWNLOAD: Subscribe + Bell Animation (0:06)
Intro to Editing Software (1:29)
The Content Edit (17:09)
Noise Removal (1:54)
Picture Quality (1:20)
Add Animations (3:29)
Add Text Headers (15:34)
Add B-Roll (4:14)
Add End Screen: How to Make a Custom End Screen Template (18:37)
Outsource your Editing (special rates only for you) (2:11)
Next Steps (0:22)
DOWNLOAD: Pre-Production Checklist
Module 05: Upload and Distribution
Intro (0:30)
Upload Sequence: File Name (2:40)
Upload Sequence: Create Custom Thumbnail (18:24)
Upload Sequence: Title Tags & Description (9:16)
Upload Sequence: Upload Custom Thumbnail (1:17)
Upload Sequence: Like & Comment (2:10)
Upload Sequence: Add End Screen (6:00)
Upload Sequence: Add Info Cards (3:51)
Upload Sequence: Add Subtitles Captions (2:50)
Upload Sequence: Add to Playlist (1:30)
Upload Sequence: Make Public (1:05)
DOWNLOAD: Upload Sequence Checklist
Distribution Strategy (0:36)
My Upcycling Strategy for Maximum Visibility (3:45)
Distribution Frequency (1:29)
In the First Hour... (0:19)
In the First 24 Hours... (2:35)
In the First Week... (1:12)
How to Write Copy for Social Media (5:37)
How to Create a Promo/Teaser for your Videos (14:05)
How to Share your Video on Email (2:21)
How to Share your Video on Facebook (Groups & Pages) (3:49)
How to Use Instagram to Promote your Videos (3:57)
How to Use Instagram Stories to Promote your Videos (4:04)
How to Use Twitter to Promote your Video (3:09)
The 2X Commenting Strategy to Increase Engagement (2:29)
How and When to Leave Comments on Related Videos (2:31)
How to Embed the Video in a Blog Post (3:31)
How to Use Live Videos to Promote your Video (2:55)
How to Use Other Facebook Groups to Promote your Video (3:20)
Why You Need to Share your Videos (2:33)
Will People Get Overwhelmed? (1:28)
Next Steps (0:41)
DOWNLOAD: Distribution Strategy Checklist
Module 06: YouTube Analytics
Introduction to the new YouTube Studio (Updated for 2020) (0:22)
The YouTube Studio Mobile app (download this!) (1:53)
YouTube Studio Overview and Walkthrough (0:33)
What does the Reach Tab show you? (3:59)
What does the Engagement Tab show you? (1:40)
What does the Audience Tab show you? (1:54)
What does the Revenue Tab show you? (1:08)
How to Determine your Video's Search Rankings (2:58)
How to Check your Video's Rank in YouTube and/or Google (3:09)
Should you change underperforming Tags? If so, when? (1:42)
How to Share your Tag Rankings inside FB Group (0:37)
Search Rankings Recap _ Everything You Need to Know (1:04)
What % of your traffic is coming from Search and which keywords are they using? (14:20)
How much of your traffic is coming from Suggested sources and how to increase this (17:33)
What are External Sources of traffic? (4:41)
What does it mean to get views from Browse and Notifications? (3:48)
Traffic Sources Recap - everything you need to know (1:32)
What is Average View Duration and why is it so important? (13:51)
What's your Audience Retention Graph telling you? (2:18)
Audience Retention Recap - everything you need to know (3:09)
Click Through Rate - What's a Good CTR and how can you tell? (10:47)
Audience Demographics - who's watching your videos and why? (7:37)
How to enable Comment Moderation on your channel (3:21)
How to see which videos Gained Subscribers and which Lost Subscribers (2:19)
Measure the effectiveness of your Playlists (1:20)
How are your End Screen Elements performing? (3:31)
Choose your Brand Colors
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