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YOUTUBE INTENSIVE 2.0
What to Expect from this Program
How we will work together and what to expect going forward (6:37)
Join the YouTube Intensive Facebook Group
Fill out this INTAKE FORM right away
WATCH THIS FIRST: YouTube Mindset
YouTube Mindset & Branding Strategy (50:19)
DOWNLOAD Primal Code Activity
DOWNLOAD 6 Branding Questions
MODULE 01: YouTube Optimization and Channel Branding
YOUTUBE OPTIMISATION AND CHANNEL BRANDING (30:00)
Create a YouTube Channel (0:33)
Verify Your Account (0:52)
Fill Out Your About Section (0:28)
Add Email and Social Links (1:25)
Pick Featured Channels (for Sidebar) (1:52)
Get Your Subscription Pop-Up Link (2:20)
Configure YouTube Settings: General (0:52)
Configure YouTube Channel Basic Info (0:53)
Configure YouTube Channel Advanced Settings (4:25)
Configure YouTube Channel Branding Watermark (1:30)
Configure Upload Defaults Basic Info (2:01)
Configure Upload Defaults Advanced Settings (1:18)
Configure Upload Defaults Monetization (0:36)
Configure YouTube Settings Community (1:55)
Customize Channel Layout (1:45)
Create and Display Playlists (4:18)
Upload Channel Icon (0:42)
Choose your Brand Colors (1:57)
Choose your Brand Fonts (0:36)
Create Channel Header (5:40)
Create Your Channel Trailer (1:27)
Next Steps (0:36)
DOWNLOAD Module 01 Checklist (with Screenshots)
Module 02: Content Strategy & Keyword Research
IMPORTANT NOTICE: Why This Module is Unmissable! (4:47)
Install Keywords Everywhere (3:36)
Install TubeBuddy (3:10)
LINK: TubeBuddy Free Link
90 Day Video Content Plan (1:13)
LINK: 90-Day Video Content (Google Drive Spreadsheet)
DOWNLOAD: 90 Day Video Content Plan (Excel version)
ACTIVITY: Make a List of 50 Topics by doing a Content Brainstorm (0:22)
Content Ideas: The FAQ Method (2:19)
Content Ideas: The Amazon Books Method (2:41)
Content Ideas: Google AutoSuggest (2:48)
Content Ideas: Answer The Public (2:09)
Content Ideas: Quora (1:20)
Content Ideas: Related Topics Approach (2:56)
Searchable Content (2:22)
Niche Down to Rank (2:52)
How to Rank Videos: Search Volume (2:22)
How to Rank Videos: Competition Number (2:06)
How to Rank Videos: What's Your Sweet Spot? (14:02)
Write Your Title (4:38)
Add in Tags (9:11)
Write the Description (7:05)
Decide Your CTA (3:02)
Choose Thumbnail Text (3:05)
Write your Interaction Question (2:24)
By The End of This Module... (0:36)
Next Steps (0:24)
DOWNLOAD Module 02 Checklist
Module 02 BONUS: TRAFFIC GENERATION STRATEGIES
Traffic Generation Strategies (TGS) (0:24)
TGS: Sweet Spot Strategy (4:52)
TGS: Ranking Keywords Strategy (3:16)
TGS: Inspired Content Strategy (3:10)
TGS: Suggested Video Strategy (7:30)
TGS: Popular Video Strategy (4:54)
TGS: Breakout Video Strategy (4:00)
TGS: Gateway Video Strategy (8:15)
TGS: Binge Video Strategy (4:19)
TGS: Trending Content Strategy (6:41)
Module 03: Scripting
The Algo Follows the Audience (3:32)
The Job of Your Video Script (2:16)
The Parts of a Persuasive Story (1:01)
My Video Engagement Timeline (VET) Formula (3:33)
Video Script Template (and how to fill it out) (6:38)
How to Know if People are Watching (2:55)
Lead Magnet Ideas to Create in Under 30 Minutes (1:16)
DOWNLOAD: Lead Magnet Ideas in Under 30 Minutes
Next Steps (0:23)
DOWNLOAD: Video Script Template
Module 04: Filming & Editing
Intro (0:30)
Which Camera is Best? (2:21)
Camera Angle (1:35)
Camera Stability (2:05)
Framing your Shot (2:28)
Filming (4:30)
Raw Footage of me Recording a Video (6:05)
Background (3:49)
Lighting (3:44)
Audio (2:44)
Delivery & Personality (2:24)
DOWNLOAD: Gear & Resources Guide
DOWNLOAD: Subscribe + Bell Animation (0:06)
Intro to Editing Software (1:29)
The Content Edit (17:09)
Noise Removal (1:54)
Picture Quality (1:20)
Add Animations (3:29)
Add Text Headers (15:34)
Add B-Roll (4:14)
Add End Screen: How to Make a Custom End Screen Template (18:37)
Outsource your Editing (special rates only for you) (2:11)
Next Steps (0:22)
DOWNLOAD: Pre-Production Checklist
Module 05: Upload and Distribution
Intro (0:30)
How to Upload: Step 1 Details (4:13)
How to Upload: Step 2 Rights Management (0:31)
How to Upload: Step 3 Video Elements (End Screen + Info Cards) (4:16)
How to Upload: Step 4 Visibility (2:17)
DOWNLOAD: Upload Sequence Checklist
Distribution Strategy (0:36)
My Upcycling Strategy for Maximum Visibility (3:45)
Distribution Frequency (1:29)
In the First Hour... (0:19)
In the First 24 Hours... (2:35)
In the First Week... (1:12)
How to Write Copy for Social Media (5:37)
How to Create a Promo/Teaser for your Videos (14:05)
How to Share your Video on Email (2:21)
How to Share your Video on Facebook (Groups & Pages) (3:49)
How to Use Instagram to Promote your Videos (3:57)
How to Use Instagram Stories to Promote your Videos (4:04)
How to Use Twitter to Promote your Video (3:09)
The 2X Commenting Strategy to Increase Engagement (2:29)
How and When to Leave Comments on Related Videos (2:31)
How to Embed the Video in a Blog Post (3:31)
How to Use Live Videos to Promote your Video (2:55)
How to Use Other Facebook Groups to Promote your Video (3:20)
Why You Need to Share your Videos (2:33)
Will People Get Overwhelmed? (1:28)
Next Steps (0:41)
DOWNLOAD: Distribution Strategy Checklist
Module 06: YouTube Analytics
Introduction to the new YouTube Studio (Updated for 2020) (0:22)
The YouTube Studio Mobile app (download this!) (1:53)
YouTube Studio Overview and Walkthrough (0:33)
What does the Reach Tab show you? (3:59)
What does the Engagement Tab show you? (1:40)
What does the Audience Tab show you? (1:54)
What does the Revenue Tab show you? (1:08)
How to Determine your Video's Search Rankings (2:58)
How to Check your Video's Rank in YouTube and/or Google (3:09)
Should you change underperforming Tags? If so, when? (1:42)
How to Share your Tag Rankings inside FB Group (0:37)
Search Rankings Recap _ Everything You Need to Know (1:04)
What % of your traffic is coming from Search and which keywords are they using? (14:20)
How much of your traffic is coming from Suggested sources and how to increase this (17:33)
What are External Sources of traffic? (4:41)
What does it mean to get views from Browse and Notifications? (3:48)
Traffic Sources Recap - everything you need to know (1:32)
What is Average View Duration and why is it so important? (13:51)
What's your Audience Retention Graph telling you? (2:18)
Audience Retention Recap - everything you need to know (3:09)
Click Through Rate - What's a Good CTR and how can you tell? (10:47)
Audience Demographics - who's watching your videos and why? (7:37)
How to enable Comment Moderation on your channel (3:21)
How to see which videos Gained Subscribers and which Lost Subscribers (2:19)
Measure the effectiveness of your Playlists (1:20)
How are your End Screen Elements performing? (3:31)
Choose your Brand Colors
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