Autoplay
Autocomplete
HTML5
Flash
Player
Speed
Previous Lecture
Complete and continue
YOUTUBE INTENSIVE 2.0
What to Expect from this Program
How we will work together and what to expect going forward (6:37)
WATCH THIS FIRST: YouTube Mindset
YouTube Mindset & Branding Strategy (50:19)
DOWNLOAD Primal Code Activity
DOWNLOAD 6 Branding Questions
MODULE 01: YouTube Optimization and Channel Branding
YOUTUBE OPTIMISATION AND CHANNEL BRANDING (30:00)
Create a YouTube Channel (0:33)
Verify Your Account (0:52)
Fill Out Your About Section (0:28)
Add Email and Social Links (1:25)
Pick Featured Channels (for Sidebar) (1:52)
Get Your Subscription Pop-Up Link (2:20)
Configure YouTube Settings: General (0:52)
Configure YouTube Channel Basic Info (0:53)
Configure YouTube Channel Advanced Settings (4:25)
Configure YouTube Channel Branding Watermark (1:30)
Configure Upload Defaults Basic Info (2:01)
Configure Upload Defaults Advanced Settings (1:18)
Configure Upload Defaults Monetization (0:36)
Configure YouTube Settings Community (1:55)
Customize Channel Layout (1:45)
Create and Display Playlists (4:18)
Upload Channel Icon (0:42)
Choose your Brand Colors (1:57)
Choose your Brand Fonts (0:36)
Create Channel Header (5:40)
Create Your Channel Trailer (1:27)
Next Steps (0:36)
DOWNLOAD Module 01 Checklist
DOWNLOAD Module 01 Checklist (with Screenshots)
Module 02: Content Strategy & Keyword Research
IMPORTANT NOTICE: Why This Module is Unmissable! (4:47)
Install Keywords Everywhere (3:36)
Install TubeBuddy (3:10)
LINK: TubeBuddy Free Link
90 Day Video Content Plan (1:13)
LINK: 90-Day Video Content (Google Drive Spreadsheet)
DOWNLOAD: 90 Day Video Content Plan (Excel version)
ACTIVITY: Make a List of 50 Topics by doing a Content Brainstorm (0:22)
Content Ideas: The FAQ Method (2:19)
Content Ideas: The Amazon Books Method (2:41)
Content Ideas: Google AutoSuggest (2:48)
Content Ideas: Answer The Public (2:09)
Content Ideas: Quora (1:20)
Content Ideas: Related Topics Approach (2:56)
Searchable Content (2:22)
Niche Down to Rank (2:52)
How to Rank Videos: Search Volume (2:22)
How to Rank Videos: Competition Number (2:06)
How to Rank Videos: What's Your Sweet Spot? (14:02)
Write Your Title (4:38)
Add in Tags (9:11)
Write the Description (7:05)
Decide Your CTA (3:02)
Choose Thumbnail Text (3:05)
Write your Interaction Question (2:24)
By The End of This Module... (0:36)
Next Steps (0:24)
DOWNLOAD Module 02 Checklist
Module 02 BONUS: TRAFFIC GENERATION STRATEGIES
Traffic Generation Strategies (TGS) (0:24)
TGS: Sweet Spot Strategy (4:52)
TGS: Ranking Keywords Strategy (3:16)
TGS: Inspired Content Strategy (3:10)
TGS: Suggested Video Strategy (7:30)
TGS: Popular Video Strategy (4:54)
TGS: Breakout Video Strategy (4:00)
TGS: Gateway Video Strategy (8:15)
TGS: Binge Video Strategy (4:19)
TGS: Trending Content Strategy (6:41)
Module 03: Scripting
The Algo Follows the Audience (3:32)
The Job of Your Video Script (2:16)
The Parts of a Persuasive Story (1:01)
My Video Engagement Timeline (VET) Formula (3:33)
Video Script Template (and how to fill it out) (6:38)
How to Know if People are Watching (2:55)
Lead Magnet Ideas to Create in Under 30 Minutes (1:16)
DOWNLOAD: Lead Magnet Ideas in Under 30 Minutes
Next Steps (0:23)
DOWNLOAD: Video Script Template
Module 04: Filming & Editing
Intro (0:30)
Which Camera is Best? (2:21)
Camera Angle (1:35)
Camera Stability (2:05)
Framing your Shot (2:28)
Filming (4:30)
Raw Footage of me Recording a Video (6:05)
Background (3:49)
Lighting (3:44)
Audio (2:44)
Delivery & Personality (2:24)
DOWNLOAD: Gear & Resources Guide
DOWNLOAD: Subscribe + Bell Animation (0:06)
Intro to Editing Software (1:29)
The Content Edit (17:09)
Noise Removal (1:54)
Picture Quality (1:20)
Add Animations (3:29)
Add Text Headers (15:34)
Add B-Roll (4:14)
Add End Screen: How to Make a Custom End Screen Template (18:37)
Outsource your Editing (special rates only for you) (2:11)
Next Steps (0:22)
DOWNLOAD: Pre-Production Checklist
Module 05: Upload and Distribution
Intro (0:30)
Upload Sequence: File Name (2:40)
Upload Sequence: Create Custom Thumbnail (18:24)
Upload Sequence: Title Tags & Description (9:16)
Upload Sequence: Upload Custom Thumbnail (1:17)
Upload Sequence: Like & Comment (2:10)
Upload Sequence: Add End Screen (6:00)
Upload Sequence: Add Info Cards (3:51)
Upload Sequence: Add Subtitles Captions (2:50)
Upload Sequence: Add to Playlist (1:30)
Upload Sequence: Make Public (1:05)
DOWNLOAD: Upload Sequence Checklist
Distribution Strategy (0:36)
My Upcycling Strategy for Maximum Visibility (3:45)
Distribution Frequency (1:29)
In the First Hour... (0:19)
In the First 24 Hours... (2:35)
In the First Week... (1:12)
How to Write Copy for Social Media (5:37)
How to Create a Promo/Teaser for your Videos (14:05)
How to Share your Video on Email (2:21)
How to Share your Video on Facebook (Groups & Pages) (3:49)
How to Use Instagram to Promote your Videos (3:57)
How to Use Instagram Stories to Promote your Videos (4:04)
How to Use Twitter to Promote your Video (3:09)
The 2X Commenting Strategy to Increase Engagement (2:29)
How and When to Leave Comments on Related Videos (2:31)
How to Embed the Video in a Blog Post (3:31)
How to Use Live Videos to Promote your Video (2:55)
How to Use Other Facebook Groups to Promote your Video (3:20)
Why You Need to Share your Videos (2:33)
Will People Get Overwhelmed? (1:28)
Next Steps (0:41)
DOWNLOAD: Distribution Strategy Checklist
Module 06: YouTube Analytics
Introduction to the new YouTube Studio (Updated for 2020) (0:22)
The YouTube Studio Mobile app (download this!) (1:53)
YouTube Studio Overview and Walkthrough (0:33)
What does the Reach Tab show you? (3:59)
What does the Engagement Tab show you? (1:40)
What does the Audience Tab show you? (1:54)
What does the Revenue Tab show you? (1:08)
How to Determine your Video's Search Rankings (2:58)
How to Check your Video's Rank in YouTube and/or Google (3:09)
Should you change underperforming Tags? If so, when? (1:42)
How to Share your Tag Rankings inside FB Group (0:37)
Search Rankings Recap _ Everything You Need to Know (1:04)
What % of your traffic is coming from Search and which keywords are they using? (14:20)
How much of your traffic is coming from Suggested sources and how to increase this (17:33)
What are External Sources of traffic? (4:41)
What does it mean to get views from Browse and Notifications? (3:48)
Traffic Sources Recap - everything you need to know (1:32)
What is Average View Duration and why is it so important? (13:51)
What's your Audience Retention Graph telling you? (2:18)
Audience Retention Recap - everything you need to know (3:09)
Click Through Rate - What's a Good CTR and how can you tell? (10:47)
Audience Demographics - who's watching your videos and why? (7:37)
How to enable Comment Moderation on your channel (3:21)
How to see which videos Gained Subscribers and which Lost Subscribers (2:19)
Measure the effectiveness of your Playlists (1:20)
How are your End Screen Elements performing? (3:31)
How to Use Other Facebook Groups to Promote your Video
Lecture content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock