INTRODUCTION & Important Bits (before you start)
Module 01: CREATE a Brand Identity
-
Why Watch this Module (0:45)
-
The 3 Second Test (4:15)
-
The YouTube Home Page (4:03)
-
YouTube Branding Essentials (1:27)
-
Channel Name & Handle (3:52)
-
Profile Picture (3:47)
-
Channel Header Elements (10:46)
-
About / Channel Description (2:47)
-
Video Watermark (0:56)
-
Branding Elements on YouTube (1:39)
-
Add Links (1:56)
-
Personal or Business Channel (1:28)
-
Your Mission (1:56)
-
Next Steps (0:21)
-
Create your Channel Header in Canva (9:14)
Module 02: OPTIMIZE your Channel
-
Why Watch this Module (0:55)
-
What problem(s) are you solving? (2:02)
-
The Problem-Solution Matrix (22:46)
-
Create & Display Playlists (5:50)
-
Your Mission (Part 1) (0:23)
-
What's a Channel Trailer? (1:12)
-
Channel Trailer Script (4:01)
-
Film your Channel Trailer (7:17)
-
Edit your Channel Trailer (0:53)
-
CapCut Editing & Uploading Tutorial (11:41)
-
Your Mission (Part 2) (1:29)
-
Optimize your YouTube Settings (11:03)
-
Next Steps (0:30)
Module 03: STRATEGIZE your First 10 Videos
-
Why Watch this Module? (0:48)
-
Where do Views Come From? (0:32)
-
Traffic Sources (1:53)
-
Suggested Views (3:59)
-
Search Views (1:02)
-
Browse Views (2:03)
-
External Views (1:30)
-
Let's Reverse Engineer Views (3:52)
-
How to Get Suggested by YouTube (14:48)
-
How to Get Search Traffic from YouTube (12:53)
-
How to Get Browse Traffic from YouTube (4:45)
-
Content Strategy DOs & DON'Ts (2:08)
-
Your Mission (0:40)
-
Next Steps (0:22)
Module 04: BRAINSTORM the 3Ts (Topic, Title & Thumbnail)
-
Why Watch this Module? (0:47)
-
How do you "win the click"? (1:32)
-
Introducing the 3Ts (Topic, Title & Thumbnail) (4:40)
-
Your Topic: How to Choose It (3:21)
-
Your Title: How to Write It (2:32)
-
Your Thumbnail: How to Design It (6:54)
-
5 Title Formulas that Work! (6:46)
-
Title DOs & DONT's (5:11)
-
The Emotional Needs Index (11:26)
-
Your Mission (Part 1) (0:34)
-
How YouTube Sees your Thumbnail (10:25)
-
Design your Thumbnail in Canva (5:01)
-
Thumbnail DOs & DONT's (1:16)
-
4 Easy Thumbnail Templates to Use (4:41)
-
Pose Like a Pro (0:24)
-
How Will your Thumbnail Look on YouTube? (5:41)
-
Your Mission (Part 2) (0:44)
-
Next Steps (0:23)
Module 05: WRITE your Script (for Retention)
-
Why Watch this Module? (0:42)
-
What does YouTube want? (4:08)
-
What's Watch Time & Retention? (5:16)
-
The 3 Act Structure for Storytelling (0:46)
-
Video Retention Timeline (VRT) (6:51)
-
How to Write a YouTube Script - THE HOOK (8:35)
-
How to Write a YouTube Script - THE BODY (11:21)
-
How to Write a YouTube Script - THE CTA (5:22)
-
Scriptwriting DOs & DONT's (2:32)
-
How to Fill out the Video Content Planner (3:53)
-
Your Mission (0:44)
-
Next Steps (0:13)
Module 06: RECORD your Video
Module 07: EDIT for Clarity & Watch Time
-
Why Watch This Module? (1:52)
-
Prep Your Video for Editing (1:19)
-
Import Footage (1:06)
-
Color Correction (2:00)
-
Audio Mix to Mono (1:00)
-
The Editing Process (5:48)
-
Add Text and Graphics (4:29)
-
Create your Custom Design (5:00)
-
Add B-Roll and Transitions (5:04)
-
Create Title or Section Sequences (multi-purpose) (5:14)
-
How to Add Music (6:39)
-
Export your Video (2:09)
-
Your Mission (0:14)
-
Next Steps (0:07)
Module 08: UPLOAD for Distribution
-
Why Watch this Module? (1:04)
-
Get your Meta Data Ready (0:42)
-
How to Upload your Video (don't miss these steps!) (20:38)
-
What to do AFTER publishing your Video (1:25)
-
Next Steps (0:19)
-
Your Mission (0:43)
-
Fill your Publishing Details (13:57)
-
Optimise Your Video (6:29)
-
Distribute Your Videos (social media & email) (9:45)
-
How to Create a Teaser/Promo Video (using Capcut) coming soon
Module 09: TRACK your Performance
-
Why Watch this Module? (0:38)
-
How do you measure a video's performance? (1:06)
-
Key Performance Indicators (KPIs) (4:45)
-
24 Hours After Publishing (2:40)
-
48 Hours After Publishing (3:39)
-
1 Week After Publishing (5:23)
-
Establish your Weekly Baselines (4:07)
-
When to Make Adjustments or Change Course (6:06)
-
Next Steps (2:19)
-
Your Mission (0:34)
FAQs (Frequently Asked Questions)
BONUS Materials
Feedback & Testimonial
