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YOUTUBE LAUNCHPAD
INTRODUCTION & Important Bits (before you start)
Welcome to the Course! (1:20)
How to Work Through the Course (2:29)
Software & Tools (before you start) (1:59)
Join the Facebook Group (1:27)
The Right Mindset for YouTube (3:23)
Module 01: CREATE a Brand Identity
Why Watch this Module (0:45)
The 3 Second Test (4:15)
The YouTube Home Page (4:03)
YouTube Branding Essentials (1:27)
Channel Name & Handle (3:52)
Profile Picture (3:47)
Channel Header Elements (10:46)
Create your Channel Header in Canva (9:14)
About / Channel Description (2:47)
Video Watermark (0:56)
Branding Elements on YouTube (1:39)
Add Links (1:56)
Personal or Business Channel (1:28)
Your Mission (1:56)
Next Steps (0:21)
Module 02: OPTIMIZE your Channel
Why Watch this Module (0:55)
What problem(s) are you solving? (2:02)
The Problem-Solution Matrix (22:46)
Create & Display Playlists (5:50)
Your Mission (Part 1) (0:23)
What's a Channel Trailer? (1:12)
Channel Trailer Script (4:01)
Film your Channel Trailer (7:17)
Edit your Channel Trailer (0:53)
CapCut Editing & Uploading Tutorial (11:41)
Your Mission (Part 2) (1:29)
Optimize your YouTube Settings (11:03)
Next Steps (0:30)
Module 03: STRATEGIZE your First 10 Videos
Why Watch this Module? (0:48)
Where do Views Come From? (0:32)
Traffic Sources (1:53)
Suggested Views (3:59)
Search Views (1:02)
Browse Views (2:03)
External Views (1:30)
Let's Reverse Engineer Views (3:52)
How to Get Suggested by YouTube (14:48)
How to Get Search Traffic from YouTube (12:53)
How to Get Browse Traffic from YouTube (4:45)
Content Strategy DOs & DON'Ts (2:08)
Your Mission (0:40)
Next Steps (0:22)
Module 04: BRAINSTORM the 3Ts (Topic, Title & Thumbnail)
Why Watch this Module? (0:47)
Introducing the 3Ts (Topic, Title & Thumbnail) (4:40)
How do you "win the click"? (1:32)
Your Topic: How to Choose It (3:21)
Your Title: How to Write It (2:32)
The Emotional Needs Index (11:26)
5 Title Formulas that Work! (6:46)
Title DOs & DONT's (5:11)
Your Mission (Part 1) (0:34)
Your Thumbnail: How to Design It (6:54)
How YouTube Sees your Thumbnail (10:25)
Design your Thumbnail in Canva (5:01)
Thumbnail DOs & DONT's (1:16)
4 Easy Thumbnail Templates to Use (4:41)
Pose Like a Pro (0:24)
How Will your Thumbnail Look on YouTube? (5:41)
Your Mission (Part 2) (0:44)
Next Steps (0:23)
Module 05: WRITE your Script (for Retention)
Why Watch this Module? (0:42)
What does YouTube want? (4:08)
What's Watch Time & Retention? (5:16)
The 3 Act Structure for Storytelling (0:46)
Video Retention Timeline (VRT) (6:51)
How to Write a YouTube Script - THE HOOK (8:35)
How to Write a YouTube Script - THE BODY (11:21)
How to Write a YouTube Script - THE CTA (5:22)
Scriptwriting DOs & DONT's (2:32)
How to Fill out the Video Content Planner (3:53)
Your Mission (0:44)
Next Steps (0:13)
Module 06: RECORD your Video
Why Watch this Module? (0:46)
What's Good Production Quality? (1:15)
Your Vibe (9:34)
Your Video Quality (3:10)
Your Audio Quality (3:39)
Lighting Your Video (4:30)
Media Recording & Storage (1:09)
Your Delivery (19:59)
Your Mission (0:35)
Next Steps (0:14)
Module 07: EDIT for Clarity & Watch Time
Why Watch This Module? (1:52)
Prep Your Video for Editing (1:19)
Import Footage (1:06)
Color Correction (2:00)
Audio Mix to Mono (1:00)
The Editing Process (5:48)
Add Text and Graphics (4:29)
Create your Custom Design (5:00)
Add B-Roll and Transitions (5:04)
Create Title or Section Sequences (multi-purpose) (5:14)
How to Add Music (6:39)
Export your Video (2:09)
Your Mission (0:14)
Next Steps (0:07)
Module 08: UPLOAD for Distribution
Why Watch this Module? (1:04)
Get your Meta Data Ready (0:42)
Fill your Publishing Details (13:57)
How to Upload your Video (don't miss these steps!) (20:38)
Optimise Your Video (6:29)
What to do AFTER publishing your Video (1:25)
Distribute Your Videos (social media & email) (9:45)
Your Mission (0:43)
Next Steps (0:19)
Module 09: TRACK your Performance
Why Watch this Module? (0:38)
How do you measure a video's performance? (1:06)
Key Performance Indicators (KPIs) (4:45)
24 Hours After Publishing (2:40)
48 Hours After Publishing (3:39)
1 Week After Publishing (5:23)
Establish your Weekly Baselines (4:07)
When to Make Adjustments or Change Course (6:06)
Your Mission (0:34)
Next Steps (2:19)
Feedback & Testimonial
Your Thoughts Are Needed!
FAQs (Frequently Asked Questions)
How to Create a NEW YouTube Channel from Scratch (1:03)
How to Create a 2nd Channel with the Same Email/Google Account (0:20)
BONUS MATERIAL
PDF: 3000+ ChatGPT Prompts for YouTube Creators (covers many different niches)
AI Prompt for Click-Worthy YouTube Titles
AI Prompt for Writing Engaging YouTube Scripts
Teach online with
The 3 Act Structure for Storytelling
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