INTRODUCTION & Important Bits (before you start)
Module 01: CREATE a Brand Identity
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Why Watch this Module (0:45)
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The 3 Second Test (4:15)
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The YouTube Home Page (4:03)
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YouTube Branding Essentials (1:27)
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Channel Name & Handle (3:52)
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Profile Picture (3:47)
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Channel Header Elements (10:46)
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Create your Channel Header in Canva (9:14)
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About / Channel Description (2:47)
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Video Watermark (0:56)
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Branding Elements on YouTube (1:39)
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Add Links (1:56)
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Personal or Business Channel (1:28)
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Your Mission (1:56)
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Next Steps (0:21)
Module 02: OPTIMIZE your Channel
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Why Watch this Module (0:55)
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What problem(s) are you solving? (2:02)
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The Problem-Solution Matrix (22:46)
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Create & Display Playlists (5:50)
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Your Mission (Part 1) (0:23)
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What's a Channel Trailer? (1:12)
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Channel Trailer Script (4:01)
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Film your Channel Trailer (7:17)
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Edit your Channel Trailer (0:53)
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CapCut Editing & Uploading Tutorial (11:41)
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Your Mission (Part 2) (1:29)
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Optimize your YouTube Settings (11:03)
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Next Steps (0:30)
Module 03: STRATEGIZE your First 10 Videos
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Why Watch this Module? (0:48)
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Where do Views Come From? (0:32)
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Traffic Sources (1:53)
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Suggested Views (3:59)
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Search Views (1:02)
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Browse Views (2:03)
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External Views (1:30)
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Let's Reverse Engineer Views (3:52)
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How to Get Suggested by YouTube (14:48)
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How to Get Search Traffic from YouTube (12:53)
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How to Get Browse Traffic from YouTube (4:45)
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Content Strategy DOs & DON'Ts (2:08)
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Your Mission (0:40)
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Next Steps (0:22)
Module 04: BRAINSTORM the 3Ts (Topic, Title & Thumbnail)
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Why Watch this Module? (0:47)
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Introducing the 3Ts (Topic, Title & Thumbnail) (4:40)
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How do you "win the click"? (1:32)
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Your Topic: How to Choose It (3:21)
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Your Title: How to Write It (2:32)
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The Emotional Needs Index (11:26)
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5 Title Formulas that Work! (6:46)
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Title DOs & DONT's (5:11)
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Your Mission (Part 1) (0:34)
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Your Thumbnail: How to Design It (6:54)
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How YouTube Sees your Thumbnail (10:25)
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Design your Thumbnail in Canva (5:01)
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Thumbnail DOs & DONT's (1:16)
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4 Easy Thumbnail Templates to Use (4:41)
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Pose Like a Pro (0:24)
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How Will your Thumbnail Look on YouTube? (5:41)
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Your Mission (Part 2) (0:44)
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Next Steps (0:23)
Module 05: WRITE your Script (for Retention)
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Why Watch this Module? (0:42)
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What does YouTube want? (4:08)
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What's Watch Time & Retention? (5:16)
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The 3 Act Structure for Storytelling (0:46)
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Video Retention Timeline (VRT) (6:51)
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How to Write a YouTube Script - THE HOOK (8:35)
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How to Write a YouTube Script - THE BODY (11:21)
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How to Write a YouTube Script - THE CTA (5:22)
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Scriptwriting DOs & DONT's (2:32)
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How to Fill out the Video Content Planner (3:53)
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Your Mission (0:44)
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Next Steps (0:13)
Module 06: RECORD your Video
Module 07: EDIT for Clarity & Watch Time
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Why Watch This Module? (1:52)
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Prep Your Video for Editing (1:19)
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Import Footage (1:06)
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Color Correction (2:00)
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Audio Mix to Mono (1:00)
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The Editing Process (5:48)
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Add Text and Graphics (4:29)
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Create your Custom Design (5:00)
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Add B-Roll and Transitions (5:04)
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Create Title or Section Sequences (multi-purpose) (5:14)
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How to Add Music (6:39)
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Export your Video (2:09)
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Your Mission (0:14)
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Next Steps (0:07)
Module 08: UPLOAD for Distribution
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Why Watch this Module? (1:04)
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Get your Meta Data Ready (0:42)
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Fill your Publishing Details (13:57)
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How to Upload your Video (don't miss these steps!) (20:38)
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Optimise Your Video (6:29)
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What to do AFTER publishing your Video (1:25)
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Distribute Your Videos (social media & email) (9:45)
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Your Mission (0:43)
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Next Steps (0:19)
Module 09: TRACK your Performance
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Why Watch this Module? (0:38)
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How do you measure a video's performance? (1:06)
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Key Performance Indicators (KPIs) (4:45)
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24 Hours After Publishing (2:40)
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48 Hours After Publishing (3:39)
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1 Week After Publishing (5:23)
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Establish your Weekly Baselines (4:07)
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When to Make Adjustments or Change Course (6:06)
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Your Mission (0:34)
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Next Steps (2:19)
Feedback & Testimonial
FAQs (Frequently Asked Questions)
BONUS MATERIAL
